Club Pilates vs Pure Barre
Franchise Comparison (2026)
2026 FDD Data
Both are owned by Xponential Fitness with similar investment requirements and support. Club Pilates has 1.6x more locations (996 vs 615) and ranks higher (#102 vs #200) but charges 8% royalty. Pure Barre has lower royalty (7%) and pioneered the barre category with strong retention (92%).
Club Pilates and Pure Barre are the two largest boutique fitness franchises focused on low-impact, technique-driven workouts—both owned by Xponential Fitness. Club Pilates (997 studios) is the world's largest Pilates brand, while Pure Barre (615 studios) pioneered the barre fitness category with 92% customer retention. Investment ranges are similar ($197K-$459K vs $265K-$419K), but Club Pilates has more locations and charges slightly higher royalties (8% vs 7%). This comparison helps investors choose between these sister brands.
Quick Comparison
Club Pilates
$65,000
Pure Barre
$60,000
Club Pilates
$197K - $459K
Pure Barre
$265K - $419K
Club Pilates
8%
Pure Barre
7%
Club Pilates
996
Pure Barre
615
Detailed Comparison
| Metric | Club Pilates | Pure Barre |
|---|---|---|
| Initial Investment | ||
| Franchise Fee | $65,000 | $60,000 |
| Total Investment (Low) | $196,525 | $265,000 |
| Total Investment (High) | $458,575 | $419,000 |
| Net Worth Required | $500,000 | $500,000 |
| Liquid Capital Required | $100,000 | $100,000 |
| Ongoing Fees | ||
| Royalty Rate | 8% | 7% |
| Advertising Fund | 2% | 2% |
| Technology Fee | Not Disclosed | Not Disclosed |
| System Size & Growth | ||
| Total Units | 996 | 615 |
| Franchised Units | 996 | 615 |
| Company-Owned Units | 0 | 0 |
| 3-Year Net Growth | Not Disclosed | Not Disclosed |
| Financial Performance (Item 19) | ||
| Item 19 Disclosed | No | No |
| Average Revenue | N/A | N/A |
| Median Revenue | N/A | N/A |
| Franchise Terms | ||
| Initial Term | Not Disclosed | Not Disclosed |
| Renewal Term | Not Disclosed | Not Disclosed |
| Territory Protection | Not Disclosed | Not Disclosed |
| Requirements | ||
| Owner-Operator Required | Not Disclosed | Not Disclosed |
| Training Hours | Not Disclosed | Not Disclosed |
| Years Franchising | 19 years | 25 years |
| Risk Indicators | ||
| Litigation Matters | Not Disclosed | Not Disclosed |
| Termination Rate | Not Disclosed | Not Disclosed |
Key Differences
Club Pilates has 996 locations; Pure Barre has 615
Club Pilates ranks #102 on Franchise 500; Pure Barre #200
Club Pilates royalty: 8%; Pure Barre royalty: 7%
Club Pilates ad: $1,500/month minimum; Pure Barre: 2% of revenue
Club Pilates: Reformer Pilates focus; Pure Barre: Barre technique
Both owned by Xponential Fitness
Investment Fit Analysis
Who Should Consider Club Pilates
Club Pilates suits investors seeking the largest Pilates brand with more locations and stronger franchise ranking, comfortable with slightly higher royalty structure.
World's largest Pilates brand (996 studios)
Reformer Pilates equipment/methodology
#102 on Franchise 500
$1,500/month minimum marketing spend
Part of Xponential Fitness portfolio
Strong brand recognition
Who Should Consider Pure Barre
Pure Barre suits investors attracted to the barre fitness category pioneer with lower royalties and strong customer retention, seeking differentiation from traditional Pilates.
Pioneered barre fitness category
Lower royalty (7% vs 8%)
92% customer retention rate
Percentage-based marketing (2%)
615 locations with growth potential
Part of Xponential Fitness portfolio
Frequently Asked Questions
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Disclaimer
This comparison is provided for informational purposes only. Data has been aggregated from publicly available sources including Franchise Disclosure Documents, industry publications, and franchise analysis websites.
Prospective franchisees should review the complete FDD for each franchise, conduct their own due diligence, and consult with qualified legal and financial advisors before making any investment decisions.