Servpro vs ServiceMaster Restore
Franchise Comparison (2026)
2026 FDD Data
Servpro has 3.4x more locations (2,200 vs 650) and higher brand recognition but charges higher royalties (up to 10% vs 7%). ServiceMaster Restore offers lower entry costs ($169K vs $230K) and specializes purely in restoration, backed by 70+ years of experience.
Servpro and ServiceMaster Restore are the two largest disaster restoration franchises, operating in the $215+ billion property damage restoration industry. Servpro (founded 1967) has 2,200 locations and dominates with brand recognition—"Like it never even happened." ServiceMaster Restore (founded 1929) specializes purely in restoration with 650 locations and benefits from cross-promotion with sister brands. Investment ranges are similar, but Servpro has a tiered royalty structure that rewards growth. This comparison analyzes both FDDs for prospective restoration franchisees.
Quick Comparison
Servpro
$60,000
ServiceMaster Restore
$65,000
Servpro
$230K - $293K
ServiceMaster Restore
$169K - $342K
Servpro
3% - 10% (tiered)
ServiceMaster Restore
4% - 7%
Servpro
2,200
ServiceMaster Restore
650
Detailed Comparison
| Metric | Servpro | ServiceMaster Restore |
|---|---|---|
| Initial Investment | ||
| Franchise Fee | $60,000 | $65,000 |
| Total Investment (Low) | $230,075 | $168,724 |
| Total Investment (High) | $292,975 | $341,845 |
| Net Worth Required | $300,000 | $250,000 |
| Liquid Capital Required | $100,000 | $75,000 |
| Ongoing Fees | ||
| Royalty Rate | 10% | 7% |
| Advertising Fund | 3% | 1% |
| Technology Fee | Not Disclosed | Not Disclosed |
| System Size & Growth | ||
| Total Units | 2,200 | 650 |
| Franchised Units | 2,200 | 650 |
| Company-Owned Units | 0 | 0 |
| 3-Year Net Growth | Not Disclosed | Not Disclosed |
| Financial Performance (Item 19) | ||
| Item 19 Disclosed | No | No |
| Average Revenue | N/A | N/A |
| Median Revenue | N/A | N/A |
| Franchise Terms | ||
| Initial Term | Not Disclosed | Not Disclosed |
| Renewal Term | Not Disclosed | Not Disclosed |
| Territory Protection | Not Disclosed | Not Disclosed |
| Requirements | ||
| Owner-Operator Required | Not Disclosed | Not Disclosed |
| Training Hours | Not Disclosed | Not Disclosed |
| Years Franchising | 59 years | 97 years |
| Risk Indicators | ||
| Litigation Matters | Not Disclosed | Not Disclosed |
| Termination Rate | Not Disclosed | Not Disclosed |
Key Differences
Servpro has 2,200 locations; ServiceMaster Restore has 650
ServiceMaster Restore lower investment start ($169K vs $230K)
Servpro royalty: 3-10% tiered; ServiceMaster: 4-7%
Servpro has higher brand recognition
ServiceMaster Restore specializes in restoration only
ServiceMaster Restore is part of broader home service network
Investment Fit Analysis
Who Should Consider Servpro
Servpro suits investors seeking the leading restoration brand with maximum recognition and national account access, willing to pay higher royalties for brand power.
Largest restoration network (2,200 locations)
"Like it never even happened" brand recognition
Only 2% three-year failure rate
Home-based operation possible
Tiered royalty rewards growth
#12 on Franchise 500
Who Should Consider ServiceMaster Restore
ServiceMaster Restore suits investors seeking pure restoration specialization with lower entry costs and access to cross-promotional opportunities within the ServiceMaster family.
Lower starting investment ($169K)
70+ years industry experience
Restoration specialization
Lower advertising fee (1% vs 3%)
Cross-promotion with ServiceMaster Clean
20% year-over-year national account growth
Frequently Asked Questions
Ready to Dive Deeper?
Download the complete FDD for each franchise to review all 23 items, exhibits, and financial statements.
Disclaimer
This comparison is provided for informational purposes only. Data has been aggregated from publicly available sources including Franchise Disclosure Documents, industry publications, and franchise analysis websites.
Prospective franchisees should review the complete FDD for each franchise, conduct their own due diligence, and consult with qualified legal and financial advisors before making any investment decisions.