101 MOBILITY

# 101 Mobility Franchise Intelligence Report

## Executive Summary

101 Mobility operates in the growing accessibility and mobility solutions market with 85 locations across the US and Canada. The $117K-$259K investment is moderate, and the business model benefits from aging demographics driving increased demand for stair lifts, wheelchair ramps, and home modifications. The sliding royalty scale (7% down to 5% at higher volumes) rewards growth. This is a compelling opportunity tied to powerful demographic tailwinds.

## The Business

101 Mobility specializes in mobility and accessibility products including stair lifts, wheelchair ramps, vertical platform lifts, home elevators, and bath safety equipment. The franchise model includes sales, rentals, installations, and maintenance services. Unlike traditional senior care franchises, 101 Mobility focuses on products and installations rather than ongoing care services, resulting in a simpler business structure with fewer employees and regular office hours.

## The Numbers

- **Total Investment**: $116,560 - $259,000 (varies by source) - **Franchise Fee**: $43,500 - $72,000 (based on territory population) - **Royalty**: Sliding scale - 7% up to $2M, 6% $2-3M, 5% above $3M - **Marketing Fee**: 1.25-2% of gross sales - **Net Worth Required**: $300,000 - **Liquidity Required**: $100,000 - **Average Revenue**: ~$720,000 per location - **Estimated EBITDA**: ~$108,000 (at 15% margin) - **Veteran Discount**: $5,000 off franchise fee - **Third-Party Financing**: Available

## System Health

85 locations across the US and Canada represent solid system scale. The franchise has grown steadily driven by demographic demand from the aging Baby Boomer population. The mix of company-owned and franchise-owned outlets provides operational diversity. The sliding royalty scale demonstrates franchisor confidence in the scalability of individual units.

## Franchisee Experience

The business model is praised for its simplicity: few employees, low operating costs, and regular office hours. This structure allows franchisees to balance profitability with quality of life. Installation work is often subcontracted or performed by small in-house teams. The rental revenue stream provides recurring income beyond one-time sales. Training and support cover product knowledge, sales techniques, and installation oversight.

## Risk Assessment

**LOW - Demographic Tailwinds**: The 65+ population is the fastest-growing age segment, driving sustained demand for home accessibility modifications.

**LOW - Business Complexity**: Simpler than care-based senior service franchises with fewer employees and less regulatory burden.

**MODERATE - Competition**: Competes with local medical equipment suppliers, contractors who do accessibility modifications, and other mobility franchises.

**MODERATE - Seasonality**: Installation work may be weather-dependent in some markets; indoor projects (stair lifts, bath modifications) are less affected.

## Competitive Position

101 Mobility competes with local medical equipment dealers, general contractors, and specialty mobility retailers. The franchise differentiation includes:

**Advantages**: - Comprehensive product range (sales, rentals, service) - National brand recognition in a fragmented market - Demographic demand creating organic growth - Sliding royalty rewards scale

**Disadvantages**: - Products are considered purchases, creating sales cycle vs. recurring revenue dependency - Rental equipment requires inventory investment and maintenance - Installation quality depends on subcontractor reliability

## Validation Questions

1. What percentage of your revenue comes from sales vs. rentals vs. service/maintenance? 2. Do you do installations in-house or use subcontractors? What's the quality control process? 3. How do you generate leads - referrals from hospitals/PTs, direct marketing, or online? 4. What's your average sale value and how long is the typical sales cycle? 5. How has competition from Amazon and online mobility product sellers affected your business? 6. What inventory investment is required to stock common rental equipment? 7. How do insurance and Medicare/Medicaid reimbursements factor into your revenue?

## Data Gaps

- Detailed breakdown of revenue by product category - Franchisee satisfaction survey results not publicly available - Unit turnover and failure rates not disclosed - Specific territory definitions and exclusivity terms - Insurance and reimbursement landscape complexities

## Verdict: STRONG

Compelling opportunity driven by undeniable demographic trends. The aging population will require accessibility modifications for decades, providing sustainable demand. The simpler business model (products vs. care services), moderate investment, and sliding royalty structure make this attractive for operators seeking work-life balance alongside profitability.