Assisted Living Locators

## Executive Summary

Assisted Living Locators is a senior placement and referral franchise founded in 2003 and franchising since 2006. With 150 locations across 39 states, the brand provides free elder care referral services matching families with senior living options. The low-cost investment (under 100K), home-based model, and strong franchisee satisfaction make this an attractive opportunity in the growing senior care market.

## The Business

**Core Services:** - Free senior placement and referral services - In-home companion care matching - Independent living placement - Assisted living placement - Memory care referrals - Personalized evaluation system

**Revenue Model:** Franchisees are compensated directly by the senior living provider when families successfully place. Fees range up to 100 percent of the first month rent (typically ,500 to ,000 per placement) or monthly residuals for in-home care.

**History:** - 2003: Introduced senior placement model - 2006: Began franchising

**Parent Company:** Member of Evive Brands

**Scale:** 150 franchises across 39 states and Washington DC (145 franchised, 3 corporate)

## The Numbers

**Initial Investment:** ,635 - ,510

**Franchise Fee:** ,900

**Royalty Fee:** 8 percent of gross sales

**Marketing Fee:** 2 percent of gross sales

**Net Worth Requirement:** ,000

**Liquid Capital Requirement:** ,000

**Contract Term:** 10 years

**Financial Performance:** - Average Gross Revenue: ,374 (established units) - Top Performers: ,000 plus annually

**Training:** 144.25 hours (87.5 classroom, 5.75 on-the-job, 51 online)

## System Health

**Positive Indicators:** - Top 500 Entrepreneur Franchise ranking - Top Senior Care Franchise by Franchise Business Review - Top 100 Game Changers 2023 - Top Low-Cost Franchise under K - 2024 IFA Franchisee of the Year (Mary Zabian) - One of highest franchisee satisfaction ratings in franchising - Senior care sector has highest average annual income (,132)

**Concerns:** - Conflicting information about territory protection - Dependent on relationships with senior communities - Commission-based revenue can be variable

## Franchisee Experience

**Operating Model:** - Home-based business - No employees required - No office required - Low overhead

**Franchisee Testimonials:**

Five years ago I took an enormous step starting my career as an eldercare advisor with Assisted Living Locators. It was one of my scariest and best decisions ever. Today I am proud to have successfully helped hundreds of families.

Why reinvent the wheel when you can follow a perfect recipe to success through the training a franchise can provide you?

**Training and Support:** - 144 plus hours comprehensive training - Proprietary marketing strategies - Dedicated support team - Proven business model

## Risk Assessment

**Territory Protection Discrepancy:** Franchise Grade indicates NO territory protection, while the company claims all franchisees have protected territories. This discrepancy requires clarification directly with the franchisor.

**Key Risks:**

1. Commission Dependency: Revenue depends on successful placements. Variable income until established.

2. Relationship Building: Must develop relationships with senior communities to receive referrals.

3. Territory Questions: Conflicting information about protection requires verification.

4. Market Saturation: Growing competition in senior placement space.

## Competitive Position

**Investment Comparison:** - Assisted Living Locators: K - K (some sources K-K) - Senior Care Authority: K - K - Oasis Senior Advisors: Low startup with K cash required

**Market Position:** First mover in senior placement franchising since 2003, with strong market share of approximately 45 percent of franchised senior placement market.

**Competitive Advantages:** - Lowest investment in category - Home-based with no employees needed - Strong brand recognition since 2003 - Comprehensive training program - Multiple industry awards

**Market Outlook:** - Senior placement sector projected 6 percent growth in 2025 - Aging baby boomer population driving demand - Senior care franchises have highest average annual income

## Verdict: STRONG

Assisted Living Locators represents one of the more attractive low-investment franchise opportunities. The combination of under K total investment, home-based model, strong franchisee satisfaction, and favorable demographics (aging population) creates a compelling opportunity.

The average gross revenue of K with top performers exceeding K demonstrates the earnings potential. Multiple industry awards and the 2024 IFA Franchisee of the Year recognition indicate a well-run system.

However, clarify the territory protection discrepancy before committing. Commission-based income requires patience during ramp-up.

**Recommended For:** - Those seeking low-investment home-based opportunities - Candidates passionate about helping seniors and families - People with relationship-building and sales skills - Those comfortable with commission-based income

**Not Recommended For:** - Candidates requiring guaranteed steady income immediately - Those uncomfortable with sales and relationship building - Operators seeking brick-and-mortar retail presence

**Bottom Line:** Excellent low-cost opportunity in a growing market with strong franchisee satisfaction. Verify territory protection terms and understand the commission-based model before investing.