FDD Analysis Report
BLUE MOON ESTATE SALES
Blue Moon Franchise Systems, LLC
Key Metrics At-a-Glance
$57,000
$57,015 - $113,325
8%
of gross sales
1%
of gross sales
See FDD
105 units
N/A
Not disclosed
About This Franchise
# Blue Moon Estate Sales Franchise Cost and Research Report 2025
## Company Overview
Blue Moon Estate Sales is a senior-focused estate sale franchise helping families liquidate household contents. As of the 2025 Franchise Disclosure Document, there are 124 franchised locations in 27 states across the USA.
## Initial Investment Requirements
| Cost Category | Amount | |--------------|--------| | **Franchise Fee** | $52,000 - $57,000 | | **Total Initial Investment** | $57,015 - $113,325 | | **Liquid Capital Required** | $60,000 | | **Net Worth Required** | $125,000 | | **Credit Score Required** | 700+ |
## Ongoing Fees
| Fee Type | Percentage | |----------|------------| | **Standard Royalty** | 5% | | **Reduced Offering Royalty** | 7.5% | | **National Advertising Fee** | 1% (min $100-$200/month) |
## Territory Rights
Blue Moon Estate Sales provides franchisees with a Protected Territory, typically defined by specific ZIP codes and encompassing a population of approximately 500,000 people.
## Revenue Potential
- Average Revenue (AUV): $204,000 per year - 2021 Average Sales: $419K - Top Units: Exceeding $600K yearly
## Special Discounts
Veterans, Minorities, and First Responders receive a 20% discount off the first territorys franchise fee.
## Special Promotions
For leads received January 1-February 28, 2025 and closed by March 31, 2025: Reduced franchise fee of $35,000 (vs standard $57,000) with internal financing available at $3,000 down and remaining paid over 32 months at 0% interest.
## Investment Analysis
### Strengths - Low initial investment ($57K-$113K) - Growing senior demographic drives demand - Protected territories with 500K population - Strong top performer revenues ($600K+) - Veteran/minority discounts available
### Considerations - Service-based business requires sales skills - Revenue varies significantly by market - Credit score requirement of 700+
## Conclusion
Blue Moon Estate Sales offers an affordable franchise opportunity in the growing senior services sector. With 124 locations in 27 states and average revenue of $204K (top performers at $600K+), this represents a solid opportunity for entrepreneurs interested in estate liquidation services.
Investment Analysis
Initial Investment Breakdown
The total initial investment ranges from $57,015 to $113,325.
| Expense Category | Low | High |
|---|---|---|
| Initial Franchise Fee | $57,000 | $57,000 |
| TOTAL ESTIMATED INITIAL INVESTMENT | $57,015 | $113,325 |
Ongoing Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Royalty | 8% of Gross Revenue | - |
| Brand Fund | 1% of Gross Revenue | - |
Item 19: Financial Performance Representations
No Financial Performance Representations
This franchisor does not provide Item 19 financial performance representations. Approximately 35% of franchisors choose to disclose this information.
Recommendation: Request financial information directly from existing franchisees listed in Exhibit I during your due diligence. Contact 10-15 franchisees to gather revenue and profitability data before making an investment decision.
Learn more about Item 19 disclosures →Risk Assessment
Items to Review
No notable items identified
Positive Indicators
Review FDD for positive factors
Due Diligence Recommendations
Contact 10-15 existing franchisees to gather operational and financial insights
Franchisee interviews are the most valuable source of information about day-to-day operations and realistic financial expectations.
Have a franchise attorney review the Franchise Agreement
Professional legal review can identify unfavorable terms and potential negotiation points.
Research local market conditions and competition
Understanding your specific market is essential for success, regardless of system-wide performance.
Download Complete FDD
Access the full Franchise Disclosure Document including all 23 items, exhibits, and financial statements.
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Learn More About FDDs
New to franchise investing? Our educational guides will help you understand what to look for in the BLUE MOON ESTATE SALES FDD.
The Ultimate Guide to FDDs
Learn how to read and analyze Franchise Disclosure Documents
Understanding Item 7: Initial Investment
How to evaluate franchise investment costs
FDD Item 5: Initial Fees Explained
What you pay upfront to become a franchisee
Item 20: Franchisee Information
Analyze system growth and contact franchisees
About BLUE MOON ESTATE SALES Franchise
BLUE MOON ESTATE SALES is a franchise that offers entrepreneurs the opportunity to own and operate their own business within an established system. As of the 2026 Franchise Disclosure Document, the system has grown to 105 locations across the United States. This analysis provides prospective franchisees with key insights from the FDD to support informed investment decisions.
BLUE MOON ESTATE SALES Franchise Cost
The total initial investment required to open a BLUE MOON ESTATE SALES franchise ranges from $57,015 to $113,325. This investment includes the initial franchise fee of $57,000, along with expenses for real estate, equipment, inventory, training, and working capital to sustain operations during the initial period. Ongoing fees include a royalty fee of 8% of gross sales. Prospective franchisees should review Item 7 of the FDD for a complete breakdown of estimated initial investment costs.
BLUE MOON ESTATE SALES Item 19 Financial Performance
BLUE MOON ESTATE SALES does not provide financial performance representations in Item 19 of their FDD. Approximately 35% of franchisors choose to disclose this information. Without franchisor-provided financial data, prospective franchisees should contact existing franchisees directly to gather information about revenue, expenses, and profitability. The franchisee contact list in Exhibit I provides names and contact information for current and former franchise owners.
BLUE MOON ESTATE SALES Franchise Growth and System Health
The BLUE MOON ESTATE SALES franchise system has shown stable performance based on unit count data from Item 20 of the FDD. Prospective franchisees should examine the historical data on unit openings, closings, and transfers to understand the system's trajectory and identify any concerning trends.
BLUE MOON ESTATE SALES Franchise Investment Considerations
The BLUE MOON ESTATE SALES FDD contains important disclosures that prospective franchisees should carefully review before making an investment decision. Key factors to evaluate include the franchise fee structure, ongoing royalty requirements, territory rights, termination history, and franchisor support systems. Every franchise investment carries risk, and this analysis should be combined with professional legal and financial advice. Review the complete FDD and speak with current franchisees to gain a comprehensive understanding of the opportunity.
Due Diligence Recommendations for BLUE MOON ESTATE SALES
Before investing in a BLUE MOON ESTATE SALES franchise, prospective franchisees should:
- Contact multiple existing franchisees to gather operational and financial insights
- Have a franchise attorney review the Franchise Agreement and all exhibits
- Research local market conditions and competitive landscape
- Develop a detailed business plan with realistic financial projections
- Verify all information provided by the franchisor independently
Download the BLUE MOON ESTATE SALES FDD
Access the complete BLUE MOON ESTATE SALES Franchise Disclosure Document, including all 23 Items, exhibits, franchise agreement, and audited financial statements. FreeFDDs™ provides free access to FDDs to promote franchise transparency and help prospective franchisees make informed decisions. The FDD contains critical information that should be reviewed in its entirety before making any investment decision.
Disclaimer
This analysis report is provided for informational purposes only. The data presented has been extracted from the Franchise Disclosure Document and may contain errors or omissions.
Prospective franchisees should conduct their own due diligence, review the complete FDD document, and consult with qualified legal and financial advisors before making any investment decisions.