Everbowl

## Executive Summary

Everbowl has emerged as a leading acai bowl franchise, reaching its 100th location in May 2025 with celebrity backing from Drew Brees and Jayson Tatum. The brand delivers reported gross revenues of $664,800 per location, substantially exceeding the $422,028 sub-sector average, at an accessible investment of $189,000-$371,000. The 20% three-year failure rate warrants attention, as does the lack of territory protection, but the growing superfood market and in-house construction capabilities (WeBuild) position Everbowl well for continued expansion. Health-conscious consumers and strong unit economics make this an attractive opportunity in the fast-casual wellness space.

## The Business

Everbowl operates fast-casual restaurants serving build-your-own superfood bowls featuring acai, pitaya, matcha, blue majik, vanilla, chia pudding, coconut, and cacao bases with unlimited fresh fruit toppings and healthy add-ins. Founded in 2016 in San Diego, California by Jeff Fenster, the brand targets health-conscious consumers seeking accessible, affordable healthy meal options.

The menu encourages an active lifestyle with ancient superfoods positioned as fuel for wellness. The simple operational model focuses on bowl assembly with fresh ingredients, minimizing cooking complexity compared to traditional restaurants.

Everbowl began franchising in 2019 and has grown rapidly with high-profile franchise partners and an innovative in-house construction arm.

## The Numbers

**Investment Range:** $189,300 - $370,850

**Franchise Fee:** $39,750

**Royalty Fee:** 6%

**Marketing Fee:** 2%

**Reported Gross Revenue:** $664,800 (substantially exceeds $422,028 sub-sector average)

**Estimated Earnings:** $51,728 - $64,660

**Payback Period:** 5.3 - 7.3 years

**Training:** 35 hours (14 hours classroom, 21 hours on-the-job)

**Sub-Sector Investment Comparison:** Everbowl ($189K-$371K) vs. sub-sector average ($276K-$520K)

## System Health

**Unit Count:** 100 locations as of May 2025 (82 franchised, 9 corporate per recent data); locations in 27 states

**Trajectory:** Reached 100th location milestone in Lincoln, Nebraska (May 2025). On track for $50 million system revenue by end of 2025.

**Growth Drivers:** EB Masters Group (Drew Brees and Alex Yeater) has opened 30+ locations across Southeast and Midwest.

**Failure Rate:** 20% three-year failure rate requires attention and validation

**College Campus Presence:** Locations at Indiana University, Purdue, Ball State, and other campuses

**In-House Construction:** WeBuild division enables custom design and rapid buildouts

## Franchisee Experience

**Sentiment:** Generally positive based on available information, though limited independent franchisee feedback.

**Celebrity Backing:** - Drew Brees (NFL Super Bowl champion) - active multi-unit franchisee - Jayson Tatum (NBA All-Star) - supporter and investor

**Training and Support:** - Blend of online modules and in-person sessions - Two-week training at corporate headquarters - Covers operational procedures and brand standards - Hands-on practice with equipment and kitchen processes - Ongoing support and resources post-opening

**Franchisee Testimonial:** The all-natural ingredients led me to learn more about the company and its mission. I was drawn to the everbowl culture, business model and their commitment to bringing an affordable, healthy meal option to every community encouraging an active lifestyle.

**Territory:** Everbowl does NOT offer territory protections. However, the company limits franchises in specific regions to minimize intra-brand competition.

**Customer Reception:** 4+ star ratings on Yelp, Google, and Facebook. Reviews praise friendly, helpful, knowledgeable employees.

## Risk Assessment

**Failure Rate:** The 20% three-year failure rate exceeds ideal thresholds and requires investigation into causes.

**No Territory Protection:** Lack of formal territory protection could lead to intra-brand competition, though company states they limit regional franchise density.

**Litigation:** FDD does not disclose significant lawsuits or bankruptcy information publicly, though prospective franchisees should review complete FDD.

**Market Competition:** Acai bowl market becoming crowded with Vitality Bowls, Playa Bowls, and independent operators.

**Trend Dependency:** Superfood and acai trends may moderate over time, though health-conscious eating appears structural rather than fad-driven.

**Operational Simplicity Risk:** Low barriers to entry for competitors given relatively simple operational model.

## Competitive Position

Everbowl competes in the growing acai bowl and superfood franchise segment:

**Direct Competitors:** - Vitality Bowls: Established acai franchise - Playa Bowls: East Coast focused competitor - Nekter Juice Bar: Broader juice and bowl menu - Local independent operators

**Everbowl Advantages:** - Strong unit economics ($664,800 revenue vs. $422,028 average) - Lower investment than sub-sector average - Celebrity endorsement and franchisee backing - WeBuild in-house construction for faster buildouts - Rapid growth trajectory (100 locations by 2025)

**Market Opportunity:** US acai bowl industry forecast at $987 million in 2024 revenue with 16.7% growth. Social media conversations about acai increased 20%+ year over year.

**Differentiation:** Focus on ancient superfoods, customizable bowls, and wellness lifestyle positioning.

## Validation Questions

1. What explains the 20% three-year failure rate, and what factors distinguish successful vs. unsuccessful locations?

2. How does the company manage intra-brand competition given no formal territory protection?

3. What is the range of revenue outcomes across the system (not just average)?

4. How has the WeBuild in-house construction affected buildout timelines and costs?

5. What is the typical ramp-up period to reach average unit volume?

6. How does performance vary between college campus locations and traditional retail sites?

7. What marketing support is provided for brand awareness in new markets?

## Data Gaps

- Causes of 20% failure rate and closure details - Revenue distribution across system (quartiles, not just average) - Unit-level profitability beyond estimated earnings range - Customer frequency and retention metrics - Labor model and staffing challenges - Seasonal revenue patterns - Performance comparison: celebrity-backed vs. independent franchisees