Freshii

## Executive Summary

Freshii is a Canadian-based healthy fast-casual franchise that launched franchising in 2008. With over 300 locations in North America and approximately 500 worldwide across 17 countries, Freshii offers a nutrition-led menu of bowls, burritos, salads, wraps, soups, smoothies, juices, and frozen yogurt. The brand differentiates with compact footprints (150-1,500 sq ft), no on-site cooking requirement, and flexible location options.

## Investment Overview

| Investment Component | Amount | |---------------------|--------| | Initial Franchise Fee | $30,000 | | Total Investment Range | $172,500 - $641,000 | | Store Footprint | 150 - 1,500 sq ft | | Franchise Term | 10 years | | Renewal Term | 10 years |

### Location Flexibility - Street-front locations - Mall locations - Non-traditional sites (airports, universities, hospitals) - No on-site cooking reduces build-out costs

## Training and Support

Freshii provides comprehensive training:

- **Freshii University:** Virtual training sessions - **Manager in Training (MIT):** In-person program at Toronto Corporate Store - **Topics Covered:** - Brand knowledge and menu details - Food preparation - Business operations and finance - Guest experience management

**Note:** The franchisor does not offer direct or indirect financing.

## Network Statistics

| Metric | Data | |--------|------| | North America Locations | 300+ | | Worldwide Locations | ~500 | | Countries | 17 | | Franchising Since | 2008 | | Franchise Term | 10 years | | Menu Updates | Every 90 days |

## Competitive Analysis

### Strengths - **Flexible Footprint:** 150-1,500 sq ft allows diverse location options - **No Cooking Required:** Reduces build-out costs and operational complexity - **Health Focus:** Well-positioned for growing wellness trend - **Global Presence:** 500 locations across 17 countries - **Menu Innovation:** New items every 90 days keeps menu fresh - **Lower Entry Point:** Starting at $172,500

### Weaknesses - **No Territory Protection:** Franchisor retains rights to operate nearby - **No Financing:** Must secure funding independently - **Canadian Origin:** May have less brand recognition in some US markets - **Competition:** Crowded healthy fast-casual segment

### Key Competitors - Tropical Smoothie Cafe - Clean Juice - Crisp and Green - CoreLife Eatery - Sweetgreen (non-franchise) - Local healthy eateries

## Risk Factors

1. **No Territory Protection:** Freshii can operate nearby locations through various channels 2. **Competitive Market:** Healthy fast-casual is increasingly crowded 3. **No Financing Support:** Must secure all funding independently 4. **Brand Awareness:** Canadian origin may limit recognition in some US markets 5. **Trend Dependency:** Health-focused concepts require continued consumer interest

## Investment Recommendation

**Rating: SOLID OPPORTUNITY**

Freshii presents a solid franchise opportunity for investors seeking entry into the healthy fast-casual segment with flexible format options. The compact footprint and no-cooking requirement reduce build-out complexity, while the global presence demonstrates concept viability.

**Ideal Candidate Profile:** - Interest in health and wellness focused concept - Seeking flexible location options (mall, street, non-traditional) - Budget of $172K-$641K - Comfortable without exclusive territory - Experience in food service or retail

**Proceed with Caution If:** - Require exclusive territorial protection - Need franchisor financing - Located in markets already saturated with healthy fast-casual options

**Recommended Next Steps:** 1. Request the current FDD and review financial performance data 2. Evaluate location options in your target market 3. Consider non-traditional sites for differentiation 4. Speak with existing franchisees 5. Assess local healthy fast-casual competition