Launch Family Entertainment

## Executive Summary

Launch Family Entertainment founded in 2012 by Rob Arnold and his wife Erin has evolved from an indoor trampoline park into a comprehensive family entertainment center with attractions for all ages. The brand experienced record 2025 growth with six new park openings 13 franchise agreements and multi-unit commitments in major markets. With the Family Entertainment Center market projected to reach $110 billion by 2030 Launch is positioned to capitalize on 13.27% industry CAGR through its differentiated multi-attraction model.

## The Business

Launch Entertainment offers a year-round all-inclusive family entertainment experience featuring XP Arena ninja courses climbing walls laser tag battle pits bowling giant trampoline surfaces axe throwing arcades and the in-house Krave restaurant and Bar Hops bar. This multi-attraction approach differentiates Launch from traditional trampoline-only parks by serving guests of all ages with premium food and beverage options. The company manufactures its own trampoline equipment and attractions.

## The Numbers

**Initial Investment:** $3517213 - $6501900

**Franchise Fee:** $50000 - $75000

**Royalty:** 6% of gross sales

**Marketing Fund:** 2% of gross sales

**Liquid Capital Required:** $1000000

**Net Worth Required:** $3000000

**Unit Count:** 37 units (22 franchised per 2024 FDD)

**Franchise Times Ranking:** 432 on Top 400 (2025)

## System Health

**2025 Milestones:** - Six new park openings including Brooklyn NY Clearwater FL Lewisville TX Little Ferry NJ North Attleboro MA and West Houston TX - 13 secured franchise agreements - Record number of secured leases - Six-unit commitment in Texas (largest multi-unit deal in company history) - Three-unit commitments in San Francisco Bay Area and Denver - New franchise agreement for Missoula Montana

**Leadership:** Mike Stout joined as Chief Development Officer in 2025 bringing experience from Altitude Trampoline Parks Shipley Do-Nuts Papa Johns and Save-A-Lot.

**Target Markets:** Alabama Arizona Connecticut Florida Georgia Kansas Missouri New Jersey North Carolina Ohio Pennsylvania South Carolina Tennessee and Texas.

## Franchisee Experience

**Customer Reviews:** Orlando location rated 4.5 stars from 702 reviews. Customers praise cleanliness variety of attractions friendly staff and family-friendly atmosphere. Some note the venue is better suited for younger children than teenagers.

**Safety Programs:** S.T.E.R.I.L.E. full park cleanliness program meets or exceeds CDC guidelines.

**Corporate Support:** The corporate team is dedicated to franchisee success with proprietary equipment manufacturing and operational systems.

## Risk Assessment

**Key Concerns:** - High capital requirements over $3.5M minimum investment - Real estate intensive requiring large facilities - Seasonal and discretionary spending dependent - Insurance and liability concerns inherent to physical activities - Economic sensitivity during downturns

**Mitigating Factors:** - Industry growing at 13.27% CAGR through 2030 - Multi-attraction model reduces single-category risk - Premium F&B adds high-margin revenue stream - Proprietary equipment manufacturing controls costs - Experienced leadership team added - Record 2025 growth demonstrates momentum

## Competitive Position

Direct competitors include Sky Zone Altitude Trampoline Park Urban Air DEFY and local family entertainment centers. Competitive advantages include comprehensive multi-attraction offering premium restaurant and bar proprietary equipment manufacturing established brand since 2012 and experienced leadership. Competitive disadvantages include high capital requirements smaller footprint than some competitors and limited geographic presence currently.

## Validation Questions

1. What are typical unit-level economics including revenue and EBITDA margins? 2. How does performance vary by market size and demographics? 3. What is the typical ramp-up period to stabilized operations? 4. How does proprietary equipment manufacturing benefit franchisees on cost and maintenance? 5. What is the real estate support provided for site selection and lease negotiation? 6. How do multi-unit operators perform compared to single-unit franchisees? 7. What insurance requirements and costs should franchisees expect?

## Data Gaps

- Specific Item 19 financial performance representations - Unit-level revenue and profitability ranges - Franchisee satisfaction survey data - Insurance and liability cost benchmarks - Customer repeat visit and membership data - Seasonal revenue fluctuation patterns - Build-out timeline from signing to opening