Radiant Waxing

## Executive Summary

Radiant Waxing is a professional waxing franchise owned by WellBiz Brands, Inc., a leading franchisor in the beauty and wellness industry. With over 15 years of operational experience and 65 franchised locations across the United States, Radiant Waxing offers franchisees a proven system for delivering premium waxing services. The brand demonstrates strong unit economics with $563,069 average unit volume for studios open more than one year.

## Investment Overview

| Investment Category | Amount | |-------------------|--------| | **Initial Franchise Fee** | $50,000 | | **Total Initial Investment** | $374,029 - $554,947 | | **Net Worth Requirement** | $600,000 | | **Liquid Capital Required** | $100,000 | | **Royalty Fee** | 6% of gross sales | | **Marketing Fee** | 2% of gross sales | | **Parent Company** | WellBiz Brands, Inc. |

## Financial Performance

Based on the 2025 Franchise Disclosure Document:

- **Average Unit Volume (AUV):** $563,069 for studios open 1+ years - **Average Gross Sales:** Approximately $550,000 per location - **Estimated EBITDA:** $83,000 annually (assuming 15% operating profit margin) - **Revenue Model:** Waxing services, skin care products, memberships

The $563K AUV demonstrates solid revenue potential for the waxing franchise category.

## Training and Support

Radiant Waxing provides comprehensive franchisee preparation:

- **Initial Training Program:** Mandatory for franchisees and designated managers - **Training Cost:** Free of charge for initial training - **Training Locations:** Certified franchisee training salon, Colorado Support Center, or designated location - **Virtual Option:** Training may be provided virtually (partial or full) - **Ongoing Support:** Continued operational guidance and best practices - **Marketing Support:** National advertising including social media and updated marketing collateral

## Network Statistics

| Metric | Value | |--------|-------| | **Operational Experience** | 15+ years | | **Total US Locations** | 65 | | **Franchised Units** | 65 | | **Corporate-Owned Units** | 0 | | **Parent Company** | WellBiz Brands, Inc. | | **Support Center** | Colorado | | **Franchise Model** | 100% franchised |

## Competitive Analysis

### Strengths - **Established Parent Company:** WellBiz Brands provides strong support infrastructure - **15+ Years Experience:** Proven operational systems and best practices - **Strong AUV:** $563,069 average demonstrates solid unit economics - **100% Franchised:** No competition from corporate-owned locations - **Accessible Liquid Capital:** $100K liquid requirement is achievable - **Flexible Training:** Virtual and in-person options available - **National Marketing:** Ongoing marketing support and collateral updates

### Weaknesses - **Competition:** European Wax Center dominates the waxing franchise segment - **Moderate Network Size:** 65 locations limits brand recognition vs competitors - **Single Service Focus:** Waxing-only may limit revenue diversification - **Seasonal Fluctuation:** Waxing demand may vary seasonally - **Staffing:** Trained waxing specialists required

### Key Competitors 1. **European Wax Center** - Market leader with 900+ locations 2. **Waxing the City** - Growing waxing franchise brand 3. **Uni K Wax** - Professional waxing chain 4. **Brazils Waxing Center** - Waxing-focused franchise 5. **Full-Service Salons** - Traditional salons offering waxing services

## Risk Factors

1. **Market Leader Competition:** European Wax Center dominates with 900+ locations 2. **Single Service Focus:** Limited revenue diversification compared to multi-service concepts 3. **Seasonal Demand:** Waxing services may fluctuate with seasons 4. **Staffing Requirements:** Trained waxing specialists needed for quality service 5. **Economic Sensitivity:** Discretionary beauty services may face pressure during downturns 6. **Brand Awareness:** Smaller network vs. European Wax Center limits recognition

## Investment Recommendation

Radiant Waxing represents a solid franchise opportunity in the waxing services segment backed by the established WellBiz Brands infrastructure. The proven 15+ year track record, strong $563K AUV, and accessible $100K liquid capital requirement create attractive fundamentals.

**Best Suited For:** - Investors seeking beauty franchise with proven operational systems - Franchisees attracted to WellBiz Brands multi-brand portfolio - First-time franchisees with accessible $100K liquid capital - Operators seeking focused, single-service business models - Multi-unit developers building wellness franchise portfolios

**Key Considerations:** - Evaluate local competition from European Wax Center locations - Assess staffing market for trained waxing specialists - Consider membership model potential in target market - Review WellBiz Brands portfolio synergies (other brands available) - Understand seasonal demand patterns in local market

The WellBiz Brands backing and proven unit economics make Radiant Waxing a compelling option for investors seeking waxing franchise exposure with established support systems.