The Bar Method

## Executive Summary

The Bar Method is a boutique fitness franchise specializing in barre-based workouts, founded in 2001 by Burr Leonard. Now operating under Purpose Brands (formed from the 2024 merger of Self Esteem Brands and Orangetheory), the franchise offers a proven model in the premium fitness segment. With a total investment of $355,357 to $511,869 and estimated annual gross sales of $352,656, The Bar Method presents a moderate-return opportunity in the competitive boutique fitness space with an estimated payback period of 7.5 to 9.5 years.

## The Numbers

**Investment Overview:** - Total Investment: $355,357 - $511,869 - Initial Franchise Fee: $42,500 ($5,000 veteran discount available) - Royalty Fee: 6% of gross revenue - Marketing Fee: 2% of gross revenue - Technology Fee: Additional (amount not specified) - Current Units: 74 locations

**Financial Requirements:** - Liquid Capital: $150,000 minimum - Net Worth: $350,000 minimum

**Financial Performance:** - Average Gross Sales: $352,656 per year - Estimated Earnings: $52,899 - $63,479 per year - Estimated Payback Period: 7.5 - 9.5 years

## The Business Model

The Bar Method operates boutique fitness studios offering barre-based workout classes. The barre method combines elements of ballet, yoga, and Pilates to create low-impact, high-intensity workouts that appeal primarily to women seeking toning and flexibility improvements.

Business model characteristics: - Membership-based recurring revenue - Class-based format with multiple daily sessions - Premium positioning in boutique fitness segment - Strong brand identity and loyal customer base - Part of larger Purpose Brands portfolio

## System Health

The franchise underwent significant corporate changes in 2024 when Self Esteem Brands (owner of Anytime Fitness, Waxing the City, and Basecamp Fitness) merged with Orangetheory to form Purpose Brands. This consolidation provides The Bar Method access to greater resources and operational expertise.

System indicators: - Established 2001, franchising for over two decades - 74 current locations indicate mature, stable network - Corporate backing through Purpose Brands merger - Proven concept with dedicated customer base - Part of portfolio with complementary fitness brands

## Franchisee Experience

Franchisees receive comprehensive support beginning with approximately four weeks of training at headquarters. The training covers: - Studio operations and management - Instructor training and certification - Marketing and member acquisition - Technology systems and member management - Customer service excellence

Ongoing support includes operational resources, guidance for studio management, and access to the broader Purpose Brands network and expertise.

## Key Considerations

**Strengths:** - Established brand with 20+ year track record - Loyal customer base in barre fitness segment - Corporate backing through Purpose Brands - Comprehensive training program - Veteran discount on franchise fee

**Challenges:** - Extended payback period (7.5-9.5 years) - Competitive boutique fitness market - Significant upfront investment required - Technology and marketing fees add to ongoing costs - Niche market may limit customer base

**Ideal Candidate:** - Passion for fitness and wellness - Strong community-building skills - Financial capacity for extended payback timeline - Experience in retail, hospitality, or fitness management - Commitment to hands-on involvement during startup

## Validation Questions

1. How has the Purpose Brands merger affected franchise support and resources? 2. What is the average member retention rate across locations? 3. How many members does a typical studio need to achieve profitability? 4. What are the instructor training requirements and associated costs? 5. How does The Bar Method differentiate from competing barre franchises? 6. What marketing support is provided for member acquisition? 7. Are there specific real estate requirements for studio locations? 8. How do class pricing and membership models vary by market? 9. What technology platforms are required and what are the ongoing costs? 10. How has the brand performed compared to pre-pandemic levels?