THE CAMP TRANSFORMATION CENTER

## Executive Summary

The Camp Transformation Center is a fitness franchise specializing in group training and weight loss programs. With a total investment of $349,000 to $474,350 and average gross sales ranging from $121,763 to $1,428,845 across the network, the franchise has grown to over 100 locations. The brand targets fitness entrepreneurs with its 6% royalty structure and comprehensive support system, offering multi-unit development discounts that make expansion economically attractive.

## The Numbers

**Investment Overview:** - Total Investment: $349,000 - $474,350 - Initial Franchise Fee: $49,500 (25% veteran discount available) - Royalty Fee: 6% of gross sales - Local Marketing: Up to 2.5% of gross sales (or $3,000 per month if required) - Digital Marketing Management: $1,036 per month

**Multi-Unit Development Discounts:** - First Center: $49,500 - Second Center: $29,500 - Third Center: $24,500 - Total for 3 Centers: $103,500

**Financial Requirements:** - Net Worth: $300,000 minimum - Liquid Capital: $100,000 minimum

**Financial Performance:** - Gross Sales Range: $121,763 - $1,428,845 - Network Size: 100+ locations (97 franchised, 3 corporate as of end 2023)

## The Business Model

The Camp Transformation Center operates group fitness studios focused on transformation and weight loss results. The model combines high-energy group workouts with nutritional guidance and community support to help members achieve measurable results.

Business model elements: - Group fitness training format - Transformation and results-focused programming - Membership-based recurring revenue - Supplement and merchandise sales (MyoFX products) - Community-driven member experience

## System Health

The franchise demonstrates strong growth, expanding to over 100 locations with a 97:3 ratio of franchised to corporate units. The wide revenue range ($121,763 to $1,428,845) indicates significant variance in location performance, suggesting market selection and operational execution are critical success factors.

System indicators: - Rapid expansion to 100+ locations - Strong franchisee-dominant network - Wide revenue variance indicates market dependency - Multi-unit development discounts encourage growth - Established proprietary supplement line

## Franchisee Experience

Franchisees receive comprehensive support including initial training with travel and living expense estimates of $2,000 to $5,000. Additional requirements include: - Initial MyoFX supplement and apparel order: $3,000 - $5,000 - Digital marketing management through Social Inbound Marketing - Ongoing operational support and guidance - Access to proprietary training programs and methods

## Key Considerations

**Strengths:** - 100+ location network demonstrates proven model - Attractive multi-unit development pricing - Results-focused differentiation in fitness market - Veteran discount available (25%) - Proprietary supplement revenue stream - Strong community and transformation focus

**Challenges:** - Wide revenue variance suggests location-dependent success - Required supplement and merchandise purchases - Digital marketing fee adds to monthly costs - Local marketing requirements may increase over time - Competitive fitness franchise market

**Ideal Candidate:** - Passion for fitness and helping others transform - Strong community-building abilities - $100,000+ liquid capital available - Multi-unit development interest for best economics - Sales and member retention focus

## Validation Questions

1. What factors differentiate top-performing locations from lower performers? 2. What is the average member retention rate and lifetime value? 3. How significant are supplement sales to overall profitability? 4. What is the typical time to break-even for new locations? 5. How are territories defined and protected? 6. What ongoing training and support is provided? 7. How does the franchise support member lead generation? 8. What real estate requirements and site selection support exists? 9. Are there performance requirements to maintain the franchise? 10. What is the typical staffing model and instructor certification process?